Brand
Partnerships

BRAND
PARTNERSHIPS

Partnerships (Current & past) SENNA DRIVEN
FORMULA E
NISSAN / LEW LARA
HEINEKEN / MASSIVE MUSIC
AB INBEV (Fusion Energy)
TIM CELULAR
JOHNNY WALKER KEEP WALKING
TOMORROWLAND BRASIL

Bulldozer leverages the company’s unique expertise in music and live entertainment; access to global talent and business intelligence to create and provide strategic and creative solutions for our Talent and Brand clients.

From talent programming to delivering soundtracks for brand campaigns; managing the development of a new show concept and brokering Brand partnerships with artists – we have the experience, influence and power network to deliver.

Our team provides services including strategic consultancy, ideation, creative, production, talent buying and full event execution. Our focus is on creating lasting connections between brands and artists that touch fans through music, entertainment and sports.

Our focus is to deliver high value, long-term relationships with the best brands and agencies in the world.

Core Services

  • 1.

    STRATEGIC CONSULTANCY

  • 2.

    IDEATION

  • 3.

    CREATIVE

  • 4.

    PRODUCTION

  • 5.

    TALENT BUYING

  • 6.

    MUSIC RIGHTS NEGOTIATION

  • 7.

    IMAGE RIGHTS NEGOTIATION

  • 8.

    EVENT PLANNING & PRODUCTION

For more information please reach out to partnerships@bulldozer.network

Our work

Senna Driven

BRIEF:Senna Driven is a collaborative electronic music project crafted from a partnership between Senna Brands, Universal Music Group and Bulldozer Network, as a celebration for the legacy of the Formula 1 icon Ayrton Senna. The music album features some of the biggest names in the dance music scene. It counts with 33 different artists, from 12 different nationalities, from countries where Senna won as a F1 racer or when karting.

DELIVERED:music album, show activations (Tomorrowland Brazil and Rock in Rio), F1 activations (Netherlands, Monza and Brazilians GP

SENNA DRIVEN

Formula E

BRIEF:Production of theme soundtrack for the Formula E campaign and Closing performance from Bruno Martini at the Formula E event in Sao Paulo in March 2024.

DELIVERED:Successful launch of the soundtrack globally (on DSPs) and prolific media attention in Brasil including Radio and TV coverage nationally.

www.fiaformulae.com

RENAULT/ JAMES HYPE

BRIEF:Working alongside Hype Agency for the global launch of the new Renault Kardian - a subcompact crossover SUV. Bulldozer was tasked with contracting headline artists and securing image and media rights for the event campaign and social activity.

DELIVERED:Highly successful event with headliners James Hype and a special performance from local heroes Cat Dealers and Vanessa da Mata. High return on media coverage and influencer engagement, putting the spotlight on the new Renault Kardian.

www.renault.com.br

NISSAN / LEW LARA

BRIEF:Produce original music score and livestream for the national TV & digital campaign for the launch of the new KICKS car.

DELIVERED:Bruno Martini wrote and produced the campaign soundtrack ‘Attitude’ for the campaign and also featured in the TV Ad. Bulldozer produced the full livestream production which was broadcast on National TV in Brazil and on socials in LATAM.

www.nissan.com

HEINEKEN / MASSIVE MUSIC

BRIEF:Our team worked together with Massive Music on the talent and marketing strategy and event planning for the launch of Heineken’s new music platform Heineken Refresh in EMEA in December 2022. The events in Vietnam and Malaysia featured The Chainsmokers and local heroes.

DELIVERED:Successful launch of the Heineken Refresh platform which will be extended into 2024.

www.heineken.com

AB INBEV (FUSION ENERGY)

BRIEF:Increase brand recognition and credibility and boost regional sales. Establish Fusion Energy’s ‘ownership’ in the electronic music space in Brazil.

DELIVERED:Endorsement and image-use Deals with superstar DJs Armin van Buuren, Hardwell and Nicky Romero. Working closely with Fusion’s sales teams and Media Partners we were able to increase visibility and market share, including through pouring rights and communication rights at key events in the market. Fusion Energy grew to take 2nd place in overall market share in the energy drinks category.

www.abinbev.com

TIM CELULAR

BRIEF:TIM Mobile wanted an upbeat soundtrack for their RTV and digital campaign, to drive sales for their data bundles.

DELIVERED:Bruno Martini joined forces with the legendary Timbaland to produce the exclusive campaign soundtrack. Viral response to the campaign and soundtrack were overwhelming. The track was subsequently released commercially (via Universal Music) and went on to reach Platinum sales status.

www.timcelular.com

JOHNNIE WALKER KEEP WALKING

AGENCY:CoastHouse for Johnny Walker

BRIEF:Creation of 90 second Video following the inspirational Journey of Brazilian drum n bass star, Dj Patife.

DELIVERED:Increased visibility for the brand among target demographic.

www.johnniewalker.com

TOMORROWLAND BRASIL

BRIEF:Talent programming, booking over 200+ artists for the 180.000 sold out 3-Day Festival and overseeing Partnerships with key brands and media partners including Skol, Fusion, Doritos, PMI, Globo TV.

DELIVERED:The First edition of Tomorrowland Brasil sold out 180.000 tickets in less than an hour and secured record partnership revenue.

www.tomorrowland.br

Join the mailinglist

Get in touch