The Method (Talent Management)

THE ARTISTS
VISION

  • It all starts with a clear Vision & Game plan.
  • Defining strategy
  • Due diligence. Where are we / where do we want to be.

MUSIC
MANAGEMENT

  • Release strategy: Major or Independent.
  • Strategic collaborations and partnerships that add value.
  • Publishing & Music Rights.
  • Timelines for singles and album campaigns
  • Music production

INTERNATIONAL
STRATEGY

  • Strategic planning and team focused on key markets
  • Where do we want to be and why?
  • Europe, North America & Canada
  • Brazil, Mexico and South America (5th biggest music market)
  • DSP, Social – “Adapt or die”

CREATIVE

  • Content creation and staying on brand
  • Engage the fans always! Super-serve them!
  • Creative partnerships
  • Content is central to growth on socials
  • Fan Army
  • Merchandise – transform into apparel lifestyle brand

DIGITAL &
MARKETING

  • DSP Relationships are key: Spotify, Apple, Google Music, Amazon, Deezer, Pandora (US)
  • YouTube Music
  • Growth & engagement strategy for Socials
  • Artist Website  – What can be improved? Sales + engagement
  • Publicists in key markets
  • Fandom & interactivity
  • Direct to fan sales (Vinyl, etc)
  • Knowing your fans is a superpower

TOURING

  • Strategy. (Territory priority, Soft vs Hard ticket strategy)
  • Overview of current Key (target) Markets worldwide
  • Schedule Planning  – touring around a release
  • ‘Buzz’ plays / ‘Under’ plays
  • Tour budgets – artist team
  • Taxes, Visas etc
  • Show design
  • Show Riders
  • Tour Announcement strategy / On Sale dates
  • Agents
  • Sustainability

PUBLISHING

  • Current Publishing
  • Sync and music usage. creating more opportunities.
  • Music Rights Associations: ASCAP, PRS, Soundscape etc

TEAM

  • Building a winning team
  • Communication: how do we effective communicate to all stakeholders (label, agents, etc)

LEGAL

  • Agency Agreements
  • Legal support
  • Insurance & liability

FINANCE /
INCOME

  • Current business structure
  • Financial obligations, company entities, tax
  • What are you owed? – are you collecting all your revenue?
  • Long term Financial objectives & planning