The
Method
(Talent Management)


THE ARTISTS
VISION

- It all starts with a clear Vision & Game plan.
- Defining strategy
- Due diligence. Where are we / where do we want to be.
MUSIC
MANAGEMENT

- Release strategy: Major or Independent.
- Strategic collaborations and partnerships that add value.
- Publishing & Music Rights.
- Timelines for singles and album campaigns
- Music production
INTERNATIONAL
STRATEGY

- Strategic planning and team focused on key markets
- Where do we want to be and why?
- Europe, North America & Canada
- Brazil, Mexico and South America (5th biggest music market)
- DSP, Social – “Adapt or die”
CREATIVE

- Content creation and staying on brand
- Engage the fans always! Super-serve them!
- Creative partnerships
- Content is central to growth on socials
- Fan Army
- Merchandise – transform into apparel lifestyle brand
DIGITAL &
MARKETING

- DSP Relationships are key: Spotify, Apple, Google Music, Amazon, Deezer, Pandora (US)
- YouTube Music
- Growth & engagement strategy for Socials
- Artist Website – What can be improved? Sales + engagement
- Publicists in key markets
- Fandom & interactivity
- Direct to fan sales (Vinyl, etc)
- Knowing your fans is a superpower
TOURING

- Strategy. (Territory priority, Soft vs Hard ticket strategy)
- Overview of current Key (target) Markets worldwide
- Schedule Planning – touring around a release
- ‘Buzz’ plays / ‘Under’ plays
- Tour budgets – artist team
- Taxes, Visas etc
- Show design
- Show Riders
- Tour Announcement strategy / On Sale dates
- Agents
- Sustainability
PUBLISHING

- Current Publishing
- Sync and music usage. creating more opportunities.
- Music Rights Associations: ASCAP, PRS, Soundscape etc
TEAM

- Building a winning team
- Communication: how do we effective communicate to all stakeholders (label, agents, etc)
LEGAL

- Agency Agreements
- Legal support
- Insurance & liability
FINANCE /
INCOME

- Current business structure
- Financial obligations, company entities, tax
- What are you owed? – are you collecting all your revenue?
- Long term Financial objectives & planning